RO
EN
Strategie & Poziționare

Strategy & Positioning

A strong strategy is what separates disconnected efforts from a system that actually supports sales. In B2B, positioning, messaging and channel selection all need to reflect the real path your clients take and not a generic framework.

Free strategy call

What’s included in our Strategy & Positioning service

  • Marketing and communication audit

    We review how your brand communicates across all key channels: website, campaign pages, sales materials, emails and social media. The focus is on message clarity, consistency and usefulness. We identify what’s helping, what creates friction, and where improvements can support better results.

  • Brand positioning

    We define the value you bring, what makes your offer distinct, and the tone that fits your audience. The positioning supports conversations with clients and becomes part of your commercial toolkit.

  • Segmentation and buyer personas

    We define who your ideal clients are and how they make decisions. This includes the roles involved, how they evaluate solutions and what they need to move forward. Personas guide the messages, content and channels used throughout the funnel.

  • Content strategy and B2B funnel planning

    We map content across each stage of the sales process, from awareness to evaluation and decision. Content is grouped by intent and delivered through the most relevant channels for each audience.

  • Integrated marketing plan

    All components are combined into an actionable plan with clear goals, priorities, resource estimates and a realistic timeline. Campaign types and channels are selected to match your commercial objectives. The plan can be implemented internally or with our team.

What this changes for your business

Your positioning supports your commercial goals

Messaging is aligned with the value you offer and serves as a useful tool in presentations, proposals and campaigns. The team works with a shared message that reflects what matters to your audience.

You stay present throughout the buyer journey

Each piece of content is aligned with a stage in the funnel and shaped around your client’s criteria. The process becomes easier to navigate and more useful for both sides.

Campaigns follow a clear structure

The strategy defines your focus segments, messaging priorities and best-fit channels. Budgets are planned in line with growth goals and funnel stages.

You attract leads that match your offer

The message speaks to people who recognise the value of what you do. The sales team works with relevant opportunities and makes progress faster.

Marketing works with structure and rhythm

You operate with a clear framework: defined goals, measurable actions and consistent pace. Every activity supports a business priority.

Teams collaborate more effectively

Marketing and sales share the same reference points: same message, same tone, same objective. The process is easier to align and decisions move faster.

Book a free consultation

We offer focused video sessions where we review your brand’s positioning and highlight practical next steps. You’ll leave with clear ideas and useful input you can apply right away.

Book a strategy call
Say Hello

FREQUENTLY ASKED QUESTIONS

What does brand positioning mean in a B2B context?

Brand positioning defines the value your company brings, how it stands apart from other offers, and how your message supports the sales process. It sets the foundation for your content, campaigns and commercial interactions.

What does the strategy and positioning process involve?

It starts with a review of your current communication, followed by brand positioning and audience segmentation. From there, we develop a content strategy and a practical marketing plan tailored to your goals.

Who is this service for?

It’s a good fit for companies going through a phase of growth, repositioning or expansion. It also brings value to teams that want to communicate more clearly and attract clients who are better aligned with their offer.

What’s the difference between this process and rebranding?

Positioning defines the strategic direction and messaging of your brand. Rebranding focuses on expressing that direction through visual identity. The two often work well together, with each playing a distinct role in shaping how the brand grows and communicates.

How involved does our team need to be?

The strategy is built in close collaboration. We’ll need a main point of contact who understands the business well and can help validate key directions. We guide the process through structured sessions and offer support every step of the way.

How long does a strategy and positioning project take?

Timelines vary depending on complexity, but most projects are completed within 4 to 6 weeks. The process is broken into clear stages, with interim deliverables and working sessions along the way.

What kind of decisions does this strategy support?

 

The strategy brings clarity to decisions around messaging, commercial positioning, content development and channel selection. It can also help guide budget priorities and mid-term growth plans.