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Serviciu de email marketing si automatizări

Email Marketing & Automation

In B2B, most leads don’t decide straight away. They ask questions, compare options, and move at their own pace. Email gives you the space to guide that process, step by step, with the right information, without pressure.

We plan each message based on where the lead is in the funnel and how they behave. Automation steps in where consistency matters, and we stay hands-on where a conversation can move things forward. The goal is simple: to turn scattered interactions into a clear, repeatable process.

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WHAT’S INCLUDED IN OUR EMAIL MARKETING & AUTOMATION SERVICE

  • Email strategy and onboarding flows

    We define the overall structure: what types of leads you have, what information they should receive, and in what order. Onboarding sequences are mapped for new subscribers, campaign contacts or leads generated by the sales team.

  • Automated nurturing sequences

    Get email flows that deliver relevant content based on each lead’s interest and behaviour. Timing, tone and format are aligned with their decision-making rhythm and stage in the funnel.

  • CRM integration & behaviour-based scoring

    Email marketing is integrated with your CRM to track reactions, actions and lead scores. This allows sales teams to prioritise engaged contacts and follow up with timely, personalised messages.

  • Commercial campaigns & LinkedIn newsletters (for CEOs, sales & marketing)

    We plan and manage targeted commercial campaigns with clear objectives. Newsletters are written to deliver value, reinforce your positioning and keep your contact base active and engaged.

What changes you’ll notice

You’ll stay in touch with leads more consistently

Each contact receives relevant information at the right time. Leads stay warm, informed and connected without relying on manual follow-ups.

Sales receive better-prepared leads

Email behaviour sends clear signals: what sparked interest, what was read, what was ignored. Sales teams know who’s worth focusing on and when.

Automations bring rhythm and consistency

Flows run quietly in the background. Every lead goes through the same structured journey, with consistent quality in communication, no matter the workload.

Campaigns follow a clear plan, not just ad hoc actions

We plan content, frequency and goals. Email campaigns and newsletters become part of a long-term strategy, not just one-off tasks.

Your CRM tells a more accurate story

Lead scoring shows which contacts are active and how they’re engaging. You get clearer insight into where your next opportunities lie.

 

Stronger relationships with your contact base

Not every lead is ready to buy, but email keeps you in the picture. You stay useful, relevant and top of mind, even when timelines stretch.

Book a free consultation

We’ll take a quick look at your current email setup and highlight what’s working and what’s holding you back. It’s free, it’s focused, and you’ll leave with actionable next steps.

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FREQUENTLY ASKED QUESTIONS

What’s included in a full email marketing service?

We handle the full process, from strategy and list segmentation to copywriting, email design, campaign setup, testing and performance analysis. Each stage is built to improve open rates, click-throughs and conversions.

Which email marketing platforms do you use?

We work with platforms like Brevo (formerly Sendinblue), Mailchimp, ActiveCampaign, HubSpot and Klaviyo. The right solution is chosen based on your team’s needs and budget.

What types of automations can you set up?

We build automations for onboarding, lead nurturing, re-engagement campaigns and behaviour-based triggers. Each flow is designed to deliver the right content at the right time, with no extra effort from your team.

How long does it take to implement an email marketing strategy?

On average, between 2 and 4 weeks, depending on the complexity of the flows and the amount of content involved. We work in clear stages, from list structure to full testing of campaigns and automations.

Can you integrate emails with our CRM?

Yes. We handle integrations between email platforms and popular CRMs like HubSpot, Salesforce, Zoho and Pipedrive. This way, your campaigns stay aligned with your sales team’s actions and priorities.

How do you measure the success of an email marketing campaign?

We track key metrics like open rates, click-through rates (CTR), conversions and long-term engagement. Based on the data, we continuously adjust content and delivery timing to improve performance.

Do you also offer newsletter copywriting?

Yes. We write and structure both informational and commercial newsletters, tailored to your brand and communication style. The focus is always on clarity, value for the reader and effective calls to action.