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Sales funnel

B2B Lead Generation

We design lead generation systems for companies that sell into niche markets and navigate complex buying cycles. The setup blends paid media, automation and CRM integration, all structured around how real decisions are made in B2B.

Campaigns run across LinkedIn, Meta and Google, with targeting based on job role, intent and level of interest. Each ad fits into a wider funnel, with clear messaging and well-defined actions to keep things moving.

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What’s included in this service

  • LinkedIn Ads, Meta Ads & Google Ads for B2B lead generation

    We run LinkedIn and Meta campaigns to reach audiences at the research stage, while Google campaigns (Search, Performance Max) focus on capturing active demand. Messaging is tested in parallel, and budgets are allocated based on lead quality, not just volume.

  • Conversion funnel with automation (landing pages, email flows)

    We create tailored landing pages for each segment, with optimised forms and automated follow-ups. Email sequences are triggered by user behaviour and enriched with campaign data. All interactions are logged in the CRM.

  • Retargeting and nurturing flows

    We set up retargeting campaigns based on user actions, traffic sources and time since last interaction. Leads that don’t convert right away enter nurturing flows, with messages tailored to their level of interest.

  • CRM integration + lead scoring

    Every lead lands straight into your CRM. We define scoring rules based on profile, source and engagement patterns, so your sales team can focus on the right people at the right time, with all the context they need.

How your business changes

You track performance by lead quality, not just activity

You stop measuring performance by activity alone and start tracking the leads that actually matter. You’ll see what’s working, what’s blocking progress and how each campaign moves the pipeline forward.

Marketing and sales share the same view of every lead

Marketing and sales work from the same source of truth. Leads enter the CRM with full visibility — source, interactions, intent — so handover is clean, and conversations pick up naturally.

You respond to interest at exactly the right time

Automations kick in the moment a lead shows interest. Content is delivered at just the right time, keeping momentum going without needing constant manual input.

Campaigns follow a scalable system

Campaigns follow a clear structure, not a scattergun approach. Targeting, funnel stages and scoring are all connected, and the whole system can be replicated across new segments or markets.

Your commercial effort focuses on qualified leads

Sales stops chasing cold leads. The team works with warm, prioritised contacts who are already engaged, so time and effort go further, and results are easier to track.

Everything works as one system

Everything runs as one system. Campaigns, pages, emails and CRM are fully integrated, giving you complete visibility and control across the entire journey.

Book a free consultation

We run focused video calls to quickly assess your current setup and spot areas for improvement. Join the conversation — you’ll leave with plenty of useful ideas.

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FREQUENTLY ASKED QUESTIONS

How do you know the leads you generate are a good fit?

We filter leads through precise targeting, tailored forms and scoring rules set directly in the CRM. We look at role, industry, behaviour and the level of interest shown at each stage of the funnel.

How long does it take to see results?

You can start seeing leads in your CRM within 1 to 3 weeks of launching the campaigns. The initial testing and optimisation phase usually takes around 30 days to fine-tune the funnel and improve performance.

How does the CRM integration work?

We set up the connection with your CRM, whether it’s HubSpot, Zoho, Salesforce or another platform, and define clear rules for sorting and prioritising leads. Each contact comes through with full context, ready for your team to pick up without delays.

How long does it take to implement an email marketing strategy?

On average, it takes between 2 and 4 weeks, depending on how complex the flows are and how much content is involved. We follow a step-by-step process, from setting up the list structure to fully testing all campaigns and automations.

Do paid media campaigns require a large budget?

The budget depends on your goals and the value of a new client. Campaigns are optimised for cost per lead, not just reach or visibility. The focus is on efficiency, not high spend.

Can the system be scaled across multiple markets or segments?

Yes. The structure is fully scalable. Once the initial funnel is validated, we can replicate the model for other segments, industries or countries, using the same automation rules and lead scoring logic.