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optimizare seo B2B

SEO

In B2B, SEO works best when it supports real decisions. It helps you show up in the right places, in front of people who are actively exploring solutions. Our focus is on clear commercial goals: generating demand, supporting your sales team, and building trust.

We start with the structure of your site, continue with content and on-page improvements, and work to build authority where it matters. Every step is tied to the real context in which your clients make decisions.

What’s included in this service

  • Technical and content audit

    We review how the site performs technically and editorially. This includes indexing, load speed, page structure and how well your content matches what visitors are trying to find. We identify areas to fix, reinforce or build out from scratch.

  • SEO strategy aligned with the buying journey

    Every step in the plan reflects how your clients move through the funnel. We prioritise actions that attract interest, support comparison and guide towards conversion. Content is always built to be relevant in context, not just present in search results.

  • On-page optimisation

    We update titles, headings, metadata, structure and internal links to improve clarity and flow. Each page is organised around how people search and what they expect to find at that point in their journey.

  • SEO-focused content creation

    Get guides, articles and evergreen pages that respond to specific questions in your industry. This content brings in relevant visitors, helps answer key concerns and supports informed decisions.

  • Link building and authority

    We grow domain authority through mentions on trusted platforms, valuable partnerships and content that earns citations. For industries where location plays a role, we also apply local SEO practices to support regional presence.

How your business shifts

You reach the right people at the right time

Your site appears in searches that align with real business needs, especially during active research and comparison stages.

Your site explains things more clearly

Structure, copy and content work together to show what you offer and who it’s for. Visitors quickly understand how you can help.

Content keeps pulling its weight

Optimised pages and resources keep attracting relevant traffic and supporting commercial goals well beyond their publish date.

Leads come in more ready to talk

People arrive with clear intent and defined needs. They move into the funnel already informed and closer to taking action.

SEO supports your bigger commercial goals

Optimisation fits into your sales process, bringing structure to how people find you, understand your offer and take the next step.

You build a channel that grows over time

The results build over time. You gain a reliable, cost-effective channel that contributes to predictable lead generation.

Let’s start with a free audit

Want to know how your site really performs and where you’ve got room to grow? Ask for a free SEO audit and we’ll give you a clear breakdown, with practical steps you can use straight away to improve visibility and conversions.

Why B2B and SaaS companies choose to work with us on SEO

SEO is one of the most reliable ways to build predictable visibility and attract high-quality leads. We approach it not as a checklist of tasks, but as a long-term investment in growth, shaped around real commercial goals and clear collaboration.

7 years of hands-on experience with measurable outcomes

We’ve spent the past several years working with marketing and sales teams focused on results, growing organic traffic, generating inbound enquiries, driving form submissions and booking demos. Each SEO strategy we deliver is tailored to the company’s goals and the realities of its market.

Global expertise, applied to local markets

Our team has delivered results in competitive markets across Europe, North America and beyond, where high SEO standards and digital pressure are the norm. That experience taught us to move fast, deliver consistently, and align SEO with business goals. We bring the same high standards to every project, no matter the market or company size.

We focus on what actually drives growth

Every plan starts with one question: how will SEO support the company’s growth? From there, we focus on the right KPIs: ranking for high-intent keywords, improving session quality and increasing conversions from organic traffic. Reporting is clear, useful and built to support tactical and strategic decisions.

Balanced strategies that combine tech and content

Effective SEO needs more than good keywords. The technical foundation (site speed, code structure, mobile experience) supports content that’s useful and actionable. At the same time, SEO-driven pages should answer real customer questions, build trust and create momentum. We make sure both sides work together, as part of one strategy.

Full-service delivery, from audit to execution and scale

We cover the full SEO process: initial audit, competitor research, keyword selection, on-page optimisation, content development and link building. Everything is mapped out in a clear roadmap, with phased goals and committed timelines.

Ongoing partnership and open communication

We work as part of your team, sharing ongoing feedback, practical explanations and data-led solutions. Plans are flexible enough to adapt as your market evolves or your priorities shift. Throughout the process, we keep communication clear and collaboration focused.

Scalable strategy, built for long-term results

Solid SEO results come from structured processes, rooted in best practices and regularly updated. We use proven methods that ensure stability and open up future growth, without putting your brand’s digital reputation at risk.


 

FREQUENTLY ASKED QUESTIONS

What is SEO and why does it matter for my business?

SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in Google search results. It helps bring in relevant visitors, increases brand visibility, and generates leads without relying on ongoing pay-per-click spend.

How long does it take to see results from SEO?

You’ll usually start seeing early signs of progress within 2 to 3 months, with more meaningful impact between 4 and 6 months. SEO delivers steady, long-term growth, especially when the strategy is tailored to your business model.

How much does website SEO cost?

The cost depends on the size of your website, the complexity of your market, and your commercial goals. As a general guide, monthly fees typically start from a few hundred euros and increase based on the scope and intensity of the work.

What steps do you take to avoid Google penalties?

We follow Google’s best practices at every stage: using original content, clean technical structure, high-quality links and natural on-page optimisation. We stay away from any tactics that might appear manipulative or risk triggering penalties.

Can I do SEO on my own?

You can start with a few basic steps: improving page titles, creating relevant content and fixing technical issues. But building a long-term SEO strategy with real impact takes time, expertise and consistent effort.

What’s the difference between on-page and off-page SEO?

On-page SEO covers everything you can optimise directly on your website: structure, content, meta tags, page speed and more. Off-page SEO focuses on external actions, such as link building, partnerships and authority signals from other trusted websites.

How do you know which keywords are right for my business?

 

We look at search volume, user intent and visitor behaviour, then align those insights with your commercial goals. The focus is on targeting keywords that can generate leads and conversions, not just bring in traffic.

We focus on clean, sustainable methods, including partnerships with relevant publications, high-quality content that earns natural mentions, industry citations and personalised outreach campaigns. We avoid artificial link networks or any links that lack context and credibility.